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Boutique of Dreams
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OUR VALUES

CREATING AN ATMOSPHERE WHERE YOUR CONFIDENCE CAN SHINE THROUGH IS OUR PASSION...

We live and breathe our brand values – they are the true core of Boutique Of Dreams. Authenticity, Knowledge, Integrity, Respect, Inclusion and Innovation – our guiding principles and integral to our culture.

Boutique of Dreams

ALLOWING YOU TO BE YOU…

AUTHENTICITY

We believe in supporting your natural emotions and thought processes when finding your wedding dress. We have curated a wedding dress shopping experience which allows time to soak in your bridal moment. Your experience with us gives you time to breathe and be assured in your decision making.

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HELPING YOU TO CUT THROUGH

KNOWLEDGE

We promise to ensure we continuously invest in the best training and education for our team on every aspect of your wedding dress journey. This allows us to give you the most reassured wedding dress shopping experience, helping you to cut through the noise any external pressure you may be feeling.

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YOUR DREAM NOT OUR DATA

INTEGRITY

We are passionate that your experience is about your dream, and not our data. You are not just a number to us. Your happiness and confidence s our ultimate priority. From this, we promise to always be open and honest, compassionate and empathetic whilst managing expectations throughout your wedding dress journey. Our commitment is always fulfil any promises made to you – and to continuously validate our approach through responding to feedback and reviews from real brides’ experiences.

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YOUR CONFIDENCE IS OUR PASSION

RESPECT

We promise to treat you as we would expect to be treated whilst making one of the most important decisions of your life. We will always respect your decisions, your feelings and your individuality during your wedding dress journey. At the heart of everything we do is you. We will empower you and ensure your feel assured in your decision to commit to your dream wedding dress.

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EVERYONE IS WELCOME

INCLUSION

We celebrate diversity in all its forms here at the Boutique of Dreams. You deserve to be celebrated as a human and welcomed regardless of your gender, colour, creed, religion or any other identifying factor. An immersive experience is guaranteed for you in our boutique – we will work to accommodate any additional needs and our commitment is to be an open ally to all communities.

Boutique of Dreams

TRANSCENDING FASHION

INNOVATION

We understand the importance of individuality and we will strive to be defined by what you seek. Our goal is to offer a defined collection of wedding dresses which all offer something different to encompass your style, personality & wedding day vision. We will only stock wedding dresses designers which are exclusively available to us in Norfolk. This ensures we curate the most exclusive collection of wedding dresses which are leading in terms of trends, but not a slave to fashion.

"It exceeded my expectations and was so stress free and was so relaxed"

THE FACT IT IS JUST YOU AND YOUR PARTY MAKES SUCH A DIFFERENCE

Wow! What can I say about today.
To say I was apprehensive about today would been an understatement! In reality I had nothing to worry about. Boutique of Dreams was most definitely the place for me. I can’t rave highly enough about my experience. To find my dream dress in 4 goes was something I never thought would happen to me. It was the perfect dress. Tears flowed and it turned out to be such an easy yes!
It exceeded my expectations and was so stress free and was so relaxed. The fact it is just you and your party makes such a difference.
Laura is a treasure

SIMONE MALONEY

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Our Gold Collection

CONFIDENCE FOR ALL

Dresses designed with you and your personality in mind. You’ll ooze confidence and feel so empowered by finding the gown that is just YOU.

Modern Details, Timeless Elegance

From the structure to the fabrication, our dresses are made with a modern, contemporary vibe that will give you that timelessly elegant aesthetic. 

Celebrating you, not a tik tok trend!

Your appointment is about you, and celebrating you in all your wonderfulness. It is not about jumping on every Tik Tok trend out there…